Biblical literalism is very simple. You read the Bible in English and you say to yourself that these are the things God wrote down through a secretary a long time ago, and all I need to do is read this in English and that's all the work I have to do to understand it. Who wouldn't want that to be the case? If you try to tell these people that they need some egghead scholar from Harvard, who can read Hebrew, to come in and help them with it, that seems offensive and alienating, and people aren't attracted to that.
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