It's very easy for me to demonize and malign Trump supporters. And goodness knows I've done my share of it. But it doesn't feel good to me to despise and reject people for their beliefs, just as it doesn't feel good to be despised and rejected by others for my beliefs. It also seems counterproductive, as Kristof points out.
What helps me to stop doing this or, at least, to do less of it is to understand that various factors cause people to do the things they do, including support Trump, that they don't choose. Researchers and theorists such as Jonathan Haidt and George Lakoff are illuminating what these causes are.
The way I see it, the fact that we don't support Trump is not something we can rightfully take credit for, and we can't rightfully blame others for supporting him. What we can do is try to understand why people do what they do and work with this understanding as best we can to foster the best circumstances that we can. As the great philosopher Spinoza said, "“I have made a ceaseless effort not to ridicule, not to bewail, not to scorn human actions, but to understand them.”
I'm REALLY trying to follow Spinoza's lead because it seems like the best way to live. It's tremendously difficult at times. And this is one of those times. But, as Spinoza also said, "All excellent things are as difficult as they are rare."
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